NetEnt has roots from the brick and mortar casino world. It was once known as Cherryföretagen back in 1963. Throughout the years, partnerships were formed and eventually the founding father’s son founded NetEnt. They were pioneers as the online gaming world took off in the middle of the 90’s. They launched their first online casino in 2000 and in 2007, Netent was listed on NGM Equity. In 2009, they moved to the main list of the Stockholm Stock Exchange.